My career began with writing about mental health and wellness, and it grew into leading brand and communications for early-stage businesses. Over time, that curiosity for storytelling turned into a 12+ year career shaping brands across tech, venture, lifestyle, and consumer goods.

Today, I work at the intersection of brand, content, and community, helping founders, nonprofits, and teams bring their strategy to life through positioning, messaging, and go-to-market storytelling.

I believe authenticity is the standard, because this work is only valuable if it can be understood, shared, and acted on.

Whether someone is discovering your brand for the first time or showing up as a loyal supporter, people deserve to feel seen, heard, and engaged at every touchpoint.

I’m passionate about translating big-picture ideas into frameworks, campaigns, and content systems that connect with audiences and drive growth.