Frequently Asked Questions

  • My work typically includes:

    • Brand positioning and messaging strategy

    • Brand DNA frameworks and brand architecture

    • Content and thought leadership strategy

    • Go-to-market and campaign planning

    • CRM and lifecycle strategy

    • Community and experiential marketing

    • Fractional brand and content leadership

    Every engagement is customized based on what the business actually needs.

  • Both! Some clients hire me for focused projects — such as a full brand strategy, messaging overhaul, or campaign roadmap.

    Others bring me in as a fractional Director or VP of Brand & Content to guide ongoing strategy, lead initiatives, and support internal teams. I’m also available for full-time or in-house positions.

    If you're unsure which model makes sense for you, we can talk it through.

  • I take on focused brand and content engagements (typically 4–8 weeks) as well as longer-term fractional partnerships (often structured in 3–6 month blocks). Each engagement is customized based on business stage, scope, and growth objectives.

    These timelines allow for deep-dive research, messaging development, and creative execution, ensuring the final result is both strategically sound and visually compelling.

    Before we begin, we align clearly on timeline, milestones, and outcomes so there are no surprises.

  • Success looks different for every client, but it typically includes:

    • Stronger positioning and differentiation

    • Clearer messaging across channels

    • Higher engagement and audience alignment

    • Improved conversion or funnel performance

    • More confident internal alignment

    We define success metrics at the beginning of every engagement so outcomes are measurable, not vague.

  • A brand strategist defines how a company shows up, communicates, and grows.

    That includes positioning, messaging, audience clarity, visual direction, and go-to-market alignment. It connects narrative to revenue.

    My work sits at the intersection of brand, content, and community. I build clear strategic foundations and translate them into systems teams can actually execute across campaigns, content, CRM, and growth channels.

    If your brand feels unclear, inconsistent, or disconnected from performance, that’s usually a strategy problem — not a marketing one.

  • My experience spans:

    • Venture capital and startup ecosystems

    • Venture-backed tech and platform companies

    • CPG and consumer brands

    • Nonprofits and community-driven organizations

    At the core, I specialize in clarity for early- and growth-stage businesses navigating scale.

  • Yes! In addition to consulting and fractional partnerships, I’m open to full-time, in-house roles where I can lead brand, content, and strategic growth from the inside.

    I’m particularly interested in senior-level positions where brand is seen as a business driver, not just a marketing function. I thrive in environments where strategy, storytelling, and performance intersect, and where there’s room to build systems that scale.

    If you’re hiring for a role and believe there may be alignment, I’d love to connect!

  • I don’t separate strategy from execution.

    Many consultants hand over a deck and disappear. I build systems that can actually be used by founders, marketing teams, and operators.

    My background spans brand, content, growth, and community across venture, beauty, tech, nonprofit, and consumer brands. That means the work is grounded in both storytelling and performance.

    Clarity is the goal. Impact is the measure.

  • Yes, but thoughtfully and strategically. I use generative AI tools to enhance research, accelerate content systems, and support scalable execution. AI does not replace strategic thinking, audience insight, or creative direction.

    The goal is leverage, not shortcuts just for shortcuts’ sake.

  • Yes. I work remotely with clients across the U.S. and internationally.

  • Strong brand strategy reduces friction across the entire business.

    It clarifies messaging, improves conversion, strengthens retention, aligns internal teams, and makes marketing more efficient.

    When positioning is sharp:

    • Content resonates faster

    • Sales cycles shorten

    • Customer acquisition costs stabilize

    • Audience loyalty increases

    Brand isn’t decoration, it’s actually a critical part of a business's infrastructure.

  • You’ll hear from me within a few business days.

    If it feels aligned, we’ll schedule a discovery conversation to understand goals, scope, and timing. From there, I’ll outline a tailored proposal with clear deliverables and next steps.